Fresh out of college, you’ve landed a job as a Media Planner. Congratulations!
You’re most likely giddy, and possibly pretty much psyched that you’re in a fast-paced, dynamic field in Corporate Manila. It’s not every day that one lands a job in the industry that gives the business sector its wings: Advertising. Let’s face it, without Advertising, a business won’t get the viral exposure that it needs as rocket fuel to get its brands out there and into the consumer’s consciousness. And let’s face it: to the Ad Industry insider, it does come with a certain touch of glam.
While some may see it as just another job, being in the Ad Industry does have its perks: the possibility of meeting endorsers (ehem, stars, ehem), the events, and the possibility of winning awards. And for the workaholics, a major draw would be the adrenaline rush that comes with the drive to beat a project’s deadline.
As an industry newbie, however, you’re probably wondering what “Media Planning” is. We’re here to help.
We’ve collected a few links that will give you an idea of what your new job is, as well as a couple of juicy resources about what you need the most: A good STRATEGY.
- Definition: Media Planning and Buying by All Advertising Agencies
- The Best Media Planning Resources by Dawn Anfuso
- Advertising Media Planning: A Primer by Admedia.org
- Best Practices In Digital Media Buying on Slideshare by James Windrow
When one is in uncharted waters, whether in Advertising, Media Planning, or even in any other field, there is one weapon to arm yourself with: knowledge. It may be trite and tired, but it still works: “Knowledge is power.”
Indeed, it is. We hope we’ve armed you with the crucial basics today.
And here’s one for the road, because you’ll need it:
Have an awesome end-of-Tuesday stretch, Pinay Media Planner. 
